Friday, January 2, 2009

Responding to demand for pictures :)


For those of you who do not have a background to this, specially my non-Indian friends.
Amul is a milk-product company whose main product is butter. Its been in existence for a long time now (I think 30+ years) and is known for its smart marketing hoardings. They use the latest news developments around the world and some how link their product to it. Very smart.
Here there are celebrating opening of the Taj hotel in Mumbai after the terrorist attacks. 'Yeh Taj Nahin Jukega' translates to This Crown will not Fall (in a way proclaiming their leadership in the market too)

1 comment:

Kiru said...

Good Job on the pic front..!! :-)